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A Pre-Mover is an individual that has put their home up for sale and will move in the next 30-120 days. Statistically, 74% of individuals will move within a 50 mile radius of their current home, meaning that you can reaching these new pre-movers before they move (giving you a leg up on your competition), and be confident they still live close enough to use your services. And in the rare event you miss the recipient, your message will be forwarded on to them at their brand new address, courtesy of the US Postal Service. Sales leads don't come much sweeter than this!
Reaching the right customer before your competitors is critical for any marketing effort. Our pre-mover model identifies new movers one to three months prior to their move date and is validated against actual move data on a monthly basis, allowing marketers to reach new movers before their services have been selected.
New Pre-Movers are BUSY buyers! Individuals spend tons of money before and after a move. That's why reaching pre-movers can be crucial to your direct marketing efforts.
- Services – 99% of pre-movers will spend money on Services such as new doctors, new beauty salons, new dentists, new mechanics, new dry cleaners, etc in the first 30 days after moving.
- Furniture – 60% of pre-movers will spend money on Furniture in the first 30 days after moving.
- Window Coverings – 57% of pre-movers will spend money on Window Coverings in the first 30 days after moving.
- Electronics – 52% of pre-movers spend will money on Electronics in the first 30 days after moving.
- Kitchen appliances – 40% of pre-movers will spend money on Appliances in the first 30 days after moving.
- Bedding/Mattress – 33% of pre-movers will spend money on Bedding/Mattresses in the first 30 days after moving.
Source: DMA Survey of new homeowners and new movers, 2008
Sourced through a custom built "spyder" that crawls the web and reads real estate MLS listings, this database can be further enhanced using our Consumer Masterfile. This allows us to append a variety of demographic selections to our new homeowner list, including:
- Age
- Asking price of current home
- Ethnicity of new premover
- Gender of new premover
- Geography (state, county, city, zip, carrier route, radius)
- Income
- Number of loans
- Presence of children
- Property type
- ...AND MANY MORE!
How can you use these lists? Fire them off to your sales people, and watch them blow the doors off their sales quotas! Or, use email, direct mail or telemarketing to reach these hot prospects. The key is to reach them before your competitors do, and our lists and client exclusivity agreements will help you do just that!
We offer all of our customers exclusivity in the markets they operate in, so you can rest assured you'll be the only one in your market using these new pre-mover leads to generate unrivaled revenue for your business!
Get an Instant Quote and receive a free customized new premover mailing list analysis of your geography, complete with our prices in writing and our guarantees of data accuracy and deliverability. No pressure, no hype, no kidding.
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