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Why are new parent lists full of great prospects? Because they spend TONS of money! The arrival of a new child is a major life event, one that triggers a wave of consumer purchases and creates enormous marketing opportunities.
Our new parent list gives you access to one of the largest and fastest growing consumer spending segments in the US today, often outspending childless couples two to one! Almost one out of every two births today is a first-birth. Most first-birth families are also dual income families; working parents with large, disposable incomes to spend on a new child. With over 3.9 million children born each year, our new parent list is full of parents willing and eager to spend on products and services for thier new child. Our new parent mailing lists will allow you to reach this high value every month.
Sourced from self reported survey data, new birth announcements, newspaper clippings, baby registries, mail order purchases, and magazine subscription information, our new parent list allows you to reach new parents from many angles. Simply put, we feel this is the most complete new parent list available today!
Our new parent mailing lists are further enhanced using our Consumer Masterfile. This allows us to append a variety of demographic selections to our new parent mailing list database.
Some of the filters you can use to better target your audience with the new parent list include:
- Age of new parent
- Dwelling type
- Birth date
- Gender child
- Geography (state, county, city, zip, carrier route, radius)
- Homeowner vs. renter
- Income
- Length of residence
- Mail order buyer (MOR/MOB)
- Occupation
- Property type
- Purchase date range
- Phone numbers pre-scrubbed off the national Do Not Call list
- Religion
- ...AND MANY MORE!
But reaching new parents is only half the battle. You have to reach them first, before your competition does, in order to ensure repeat business and true customer loyalty. That is why our new parent list offers your several ways of reaching this high value audience:
- New Parent Postal Addresses - just 8 cents per record
- New Parent Phone Numbers - just 10 cents per record
- New Parent Email Addresses - just 15 cents per record (includes e-mail transmission services and response analytics report detailing open rates, click throughs, etc).
We offer all of our customers exclusivity in the markets they operate in, so you can rest assured you'll be the only one in your market using these new parent leads to generate unrivaled revenue for your business!
Get an Instant Quote and receive a free customized new parent mailing list analysis of your geography, complete with our prices in writing and our guarantees of data accuracy and deliverability. No pressure, no hype, no kidding.
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