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Because they spend TONS of money! The arrival of a new child is a major life event, one that triggers a wave of consumer purchases and creates enormous marketing opportunities.
Parents with newborns are one of the largest and fastest growing consumer spending segments in the US today, often outspending childless couples two to one! Almost one out of every two births today is a first-birth. Most first-birth families are also dual income families; working parents with large, disposable incomes to spend on a new child. With over 3.9 million children born each year, these new parents are willing and eager to spend on products and services suiting their new lifestyle.
What makes expecting parents so unique? Expecting parents have NO brand loyalties where child care products are concerned. They will very soon be regularly shopping for diapers, baby food, home safety products, child’s clothes and toys, books, furniture and a variety of other child related products.
One of the coolest features of any expecting parent list is its ability to continue to produce responses months, even years down the road! As these individuals settle into their new roles as parents, they become extraordinarily responsive to offers and messages related to their new child and new role as caregiver. Even products not directly related to the birth of a new child gains traction with this audience: New homes, life insurance, home improvement products, furnishings, automobiles and appliances.
Sourced from self reported survey data, magazine subscription information, e-newsletter subscriptions, maternity registrations, and retail purchasing behavior.
This database is further enhanced using our Consumer Masterfile. This allows us to append a variety of demographic selections to our new parent database, including:
- Age
- Due Date
- Dwelling type
- Birth date
- Geography (state, county, city, zip, carrier route, radius)
- Homeowner vs. renter
- Income
- Length of residence
- Mail order buyer (MOR/MOB)
- Occupation
- Property type
- Purchase date range
- Phone numbers (pre-scrubbed off the national Do Not Call
list).
- Religion
- ...AND MANY MORE!
But reaching expecting parents is only half the battle. You have to reach them first, before your competition does, in order to ensure repeat business and true customer loyalty. That’s why we offer your several ways of reaching this high value audience:
- Expecting Parent Postal Addresses - just 10 cents per record
- Expecting Parent Phone Numbers - + 2 cents per record
- Email Addresses - just 10 cents per record (includes e-mail transmission services and response analytics report detailing open rates, click throughs, etc).
We offer all of our customers exclusivity in the markets they operate in, so you can rest assured you'll be the only one in your market using these expecting parent leads to generate unrivaled revenue for your business!
Get an Instant Quote and receive a free customized expecting parent mailing list analysis of your geography, complete with our prices in writing and our guarantees of data accuracy and deliverability. No pressure, no hype, no kidding.
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